PERSONAL BRANDING
       
     
HOLDING COMPANY CREATION
       
     
BRAND CREATION
       
     
PERSONAL BRANDING
       
     
PERSONAL BRANDING

+ BRAND STRATEGY
+ MANIFESTO
+ TEAM ALIGNMENT (TRAINED PR FIRM + AGENTS AT WILLIAM MORRIS ENDEAVOR)

The Grammy award winning, multi-platinum musician, actress, philanthropist and entrepreneur wanted to co-create her vision for the future. We helped her unveil a new way forward by creating a brand strategy and manifesto to serve as the inspirational guide for all her current and future endeavors. All of this was done to ensure Alicia, her internal staff, Sony and William Morris Endeavor were committed to the same goals.

HOLDING COMPANY CREATION
       
     
HOLDING COMPANY CREATION

+ BUSINESS PLAN
+ BUSINESS DEVELOPMENT
+ INNOVATION
+ BRAND STRATEGY
+ MANIFESTO
+ COLLABORATION PLANNING

We created the strategic foundation for Alicia Keys’ holding company which builds and invests in businesses that empower humanity.

BRAND CREATION
       
     
BRAND CREATION

Closely collaborating with Alicia and her team, we developed the business strategy, branding and visual language for I AM A SUPER WOMAN. Developed in 2010, the movement was created to empower and connect super women around the world with a digital platform offering unfiltered global news, well-being, art, entertainment and community to change the world for the better.